Less, But Better

Dieter Rams’ principles of good design

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally friendly
Good design is as little design as possible





Rams once explained his design approach in the phrase "Weniger, aber besser" which freely translates as "Less, but better."

Photonium*'s Braun set on Flickr
Vitsœ page on Dieter Rams
London's Design Museum page on Dieter Rams


Quote (image) via Jono Lewarne

On Amazon: Less and More: The Design Ethos of Dieter Rams