![Dieter Rams](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimPti35mqNMOcOfANJzeXYFk5TST-fZD6BRRr9F11h5z924RdbRjxcOvHIgbdMKanxSZmwgTAZDD8PyMFUBbIGyIKTPdKI1GsQruWWCrvwzCfbXabVXHFfeKZS2GyV_ZaET3u8sxZP0C4/s800/DieterRams02.jpg)
Dieter Rams’ principles of good design
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally friendly
Good design is as little design as possible
![Dieter Rams](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLdt-HCsRv1LkJR4tdala078nZBDWsCKKN62u6DWHFd2A12F0hkWhQNYf8flo39GhyGai9KDzauwFNFI3mj0ekW0TjKQIFmUSzwd2leXwoSFoYZhHIo9RQVeqGFk6r2e2xIOVVoULZ8m8/s800/DieterRams03.jpg)
![Dieter Rams](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8v2743bmUESBmwKvim7C_tTdJdkrZ3AMtQKKc-bAsBfggfY3O42sAD6Ac_n1J3O2bQkMQyx8-UDZLPj1yRmacHowJfaJLThQsOFRkVrfsLWuMP8bPCYs7PUAPkGHFmcgqvoFpfxkz_eo/s800/DieterRams01.jpg)
![Dieter Rams](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1ZJD447LCS1hjk9WrTnBm81x5vLp_zschnKLddvH238pIrX_I1RMWapmnRj3ULi2MRIV5EV7lqSBdXpl6R18lSh3uzPDT2JfXmnU9tLDwJ8G0IL5po85W7bfdZHXL9EeiLghKl5mUDfE/s800/DieterRams04.jpg)
Rams once explained his design approach in the phrase "Weniger, aber besser" which freely translates as "Less, but better."
Photonium*'s Braun set on Flickr
Vitsœ page on Dieter Rams
London's Design Museum page on Dieter Rams
![For decorative purposes we use colours only as an exception - Dieter Rams](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsEunnFPNHiuNcxWbO9ucKo-ZiEgKMGXM23FdcsTcA2SeHUTUl9jpVHq6vrpznd6JnD84_P-qNXguc7kZ4HxM4TI6IidfaB0VjpBFwnCvy5tDdtJ3CZf_8akkm63w6OU0_bYASgcYDPKQ/s800/ramsresponse.jpg)
Quote (image) via Jono Lewarne
On Amazon: Less and More: The Design Ethos of Dieter Rams
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