The Impossible Project launches new Polaroid film. From March 25 2010 they will begin shipping their new monochrome instant film to Polaroid lovers. Initially two versions of the film will be avaliable: PX100 for the SX-70 and PX600 for Polaroid One series of cameras, with two color films projected to be available in the summer.
"Why can't I see them now?" is the daughter's question that's said to have inspired Edwin Land to devise the instant camera eventually produced by his Polaroid Corporation. The camera was announced in 1947 and hit the market in 1948. Sixty years later the company stopped production of its film-based cameras and then of its self-developing film. The last Polaroid film expired on October 9. Today someone's grandmother might be wondering, "Why can't I see them anymore?"
Save Polaroid Production of analog Instant Film stopped in June 2008, with the closure of the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production). The Impossible Project aims to re-start production of analog instant (integral) film for vintage Polaroid cameras in 2010 - although there are a number of challenges to overcome (hence the name).