Monday, April 29, 2013

The Best Mind Wins

World Chess identity designed by John Rushworth

Chess got a new look!

What's not to like about this 3D chess board!?... designed by Pentagram as part of ‘an identity, campaign and experience that could restore its reputation as a contest between the world’s greatest minds and capture the interest of a new generation’.

World Chess identity by Pentagram
World Chess identity by Pentagram

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