I'm a big fan of Erik Nitsche (so it's about time I posted something on here!) and especially his work for General Dynamics, which he's best known for...
Between 1955 and 1960 Nitsche built a total corporate identity including countless advertisements, posters, brochures and annual reports.
His work has a distinctly modernist aesthetic and although he never had the opportunity to attend the Bauhaus Laszlo Moholy-Nagy has been quoted as saying, “Who is this guy that is doing the Bauhaus in New York?”
1999 Typotheque article – Erik Nitsche: The Reluctant Modernist by Steven Heller
iconofgraphics.com – Erik Nitsche