Love this identity for the Nordkyn peninsula, way up at the very top of Norway, by Oslo-based Neue Design Studio. Home to two municipalities — Gamvik and Lebesby — who've come together to promote tourism to their peninsula:
The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.
Neue Project Description
Via Brand New